And yet Coca-Cola stayed a nickel for 70 years[1]. I think going back to guilds and trade secrets isn't right, but it's not completely wrong, either. 1. http:

And yet Coca-Cola stayed a nickel for 70 years[1]. I think going back to guilds and trade secrets isn't right, but it's not completely wrong, either. 1. http://news.ycombinator.com/item?id=4788659 http://news.ycombinator.com/item?id=4788659