Sign-up forms must die... great article by Luke that i often refer to: http://www.alistapart.com/articles/signupforms/ http://www.alistapart.com/articles/signup

Sign-up forms must die... great article by Luke that i often refer to: http://www.alistapart.com/articles/signupforms/ http://www.alistapart.com/articles/signupforms/ There's also a video version of it somewhere else. This is why Optimizely.com is so great, you can test drive their product without ever creating an account.