The difference may be that Apple is not selling fruit, Shell crustaceans, nor Caterpillar butterflies; so their trademarks are presumably easier to justify. To

The difference may be that Apple is not selling fruit, Shell crustaceans, nor Caterpillar butterflies; so their trademarks are presumably easier to justify. To suggest that a person owns a dictionary definition of a word that predates their existence by ~800 years[1] smacks of hubris [1] OED