Trademark, not copyright, is the applicable law here. Copyright protects creative works like books or paintings or program code. Trademark protects names and ma

Trademark, not copyright, is the applicable law here. Copyright protects creative works like books or paintings or program code. Trademark protects names and marks used to identify the source of things. Brands are commonly one word or even one symbol and have trademark protection. If you can't identify the applicable law for a situation, you're probably not in a position to make any comments about the merits of the claim. Common words can be trademarked. Apple Inc holds the trademark to "apple". Time Magazine holds the trademark to "time". Caterpillar Inc holds the trademark to "caterpillar". They're all common words and they all appear in the federal trademark register, which you can check yourself at USPTO.gov. If someone else uses these common words in commerce in the industries the trademark holders operate in, they will be infringing, they will be taken to court, they will lose their cases, and they will pay damages to the trademark holders. What's absurd is operating in the software industry without even basic knowledge of intellectual property laws.