There is a lot of truth to that. But I would wager that 99% of the time you know what app you want to open and its just a matter of finding it. Typing a few let

There is a lot of truth to that. But I would wager that 99% of the time you know what app you want to open and its just a matter of finding it. Typing a few letters of some part of its name is definitely a win here. Another nice solution would be for apps to have categories that they can install themselves into, and the user could filter by typing generic categories like "internet", "play video", etc.