5 ms·
which copywriting book(s) or material do you recommend?
by tucson 14y ago
which copywriting book(s) or material do you recommend?
- cardine 14y agoI'd recommend Ca$hvertising.
- napoleond 14y agoI can't recommend http://copyhackers.com/ http://copyhackers.com/ highly enough. The blog and mailing list are good, the ebooks are excellent. Joanna has figured out how to teach geeks to write powerful copy.
- jchin 14y agoTested Advertising Methods by John Caples. It's an oldie but a goodie. It talks a lot about split testing from the print days -- catalogs, newspaper classifieds, etc. Writing headlines gets its own chapter. Really great book. Really easy to read and understand. The current edition is the 5th edition. You can get it from Amazon.
- orangethirty 14y agoThe adweek copywriting book by Joe Sugarman is full of great stuff. You should also buy the cheap fake gossip newspapers in the supermarket and study the ads. You will learn a bunch from them.