I've received MANY reader success stories from people who have simply adjusted their messaging from "I will write code for you" to "I will help you be more prof

I've received MANY reader success stories from people who have simply adjusted their messaging from "I will write code for you" to "I will help you be more profitable (...as a result of writing the right code)." As far as I know, none of these successes pitched prior success with big businesses or their diploma. This change in messaging lowers the risk factor between you and a potential client (throwing money at a coder doesn't always equate to business success), which in turn allows you to drive up your rates.