This is Apple's opportunity to get involved. I love that I can iMessage from my laptop while on Southwest WiFi. They need to extend it to the phone. Idea #1: P

This is Apple's opportunity to get involved. I love that I can iMessage from my laptop while on Southwest WiFi. They need to extend it to the phone. Idea #1: Picture there being two WiFi networks on a plane: Internet Access and iMessage. Connect to iMessage from your iPhone/iPad, let Apple charge your iTunes account if necessary, then conveniently text from your phone. Great for the low-bandwidth situation they're limited by. [yes, you could pay using GoGo etc from your mobile phone and do this, but few know about it and the UX stinks] Idea #2: Flight trackers as a landing page are nice, but get companies to pay a buck or two to put their product or commercial on your connection page to further subsidize the cost. Picture even a Google/Facebook ad model where you could target your ad to the person's demographic based on their gender and DOB from their frequent flier number. Idea #3: For the love of God please do a better job throttling and/or blocking bandwidth hogs until the tech is better. Some guy sitting next to me trying to synch 20GB on Dropbox just doesn't seem good for the rest of the plane while my Southwest connection is too slow to load Gmail.