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I'd say the takeway from yipit is that they need to build a better product. If the engagement is that low after receiving 8k+ hits (resulting in 3 returning use
by jcfrei 14y ago
I'd say the takeway from yipit is that they need to build a better product. If the engagement is that low after receiving 8k+ hits (resulting in 3 returning users), then it's probably not the right time to work on a marketing strategy. you need to go all the way back and work on the fundamentals of your product. 0.03% (as well as the 1.5% for users who successfully signed up) is an abysmal rate for returning users - no matter how you put it.
- vacanti 14y agoThe post was loosely based on our experience years ago. We now have many users and our conversion rates are much higher. I just wanted people to know that getting some PR isn't the finish line, it's the start of the race.
- jcfrei 14y agothat's encouraging to hear. so what did you do to increase conversion rates? work on the landing page, change your product or something else?
- diego 14y agoI agree. Also, it turns out that improving their product involves marketing. I went to the site and I had no idea why I would want to sign up. How is it different/better than all the existing coupon/deal sites? The "about" link is below the fold, and on my laptop screen I had no way of knowing that there was anything to scroll down to. Chrome doesn't show a scroll bar until you try to scroll.
- nhangen 14y agoReally depends on who your audience is. If the Techcrunch readership isn't your audience, those conversion rates aren't necessarily indicative of anything.