Generally speaking, there's always a market for expertise. If that's your area of expertise and are markedly better at it than the next guy, there's a market f

Generally speaking, there's always a market for expertise. If that's your area of expertise and are markedly better at it than the next guy, there's a market for it. The key is in figuring out the niche "I can train your people to build better APIs than you have now, and hence enable much better engagement from the customers of your API" -- that's a value proposition, and people are willing to pay for it. "I can build your company's RESTful APIs to better engage your developer community" -- that's a totally different one in both feel and purpose, but one that you'd likely find customers for. The only thing you need to do is be able to back up those claims, be personable, and ideally, be able to demonstrate how much value you can add to your customers, in dollar terms, how they would benefit from your services. If you don't believe there to be value, then you just need to think about what your company is paying you for now (assuming employment), and how they're able to justify said employment and still make a profit.