The title is also a little confusing. It's not about making $XX,XXX per week programming. Rather, it's about marketing. I'm not sure the same rates would apply

The title is also a little confusing. It's not about making $XX,XXX per week programming. Rather, it's about marketing. I'm not sure the same rates would apply to developers becoming "consultants". I think it's something like this (two different tracks): Web Site Developer => Marketing/SEO => Consultant => $XX,XXX OR Programmer => ISV => Product => $XX,XXX