The social TV check in space is kind of bizarre right now there's a ton of players Viggle, Miso, Zeebox, Shazam, Umami, Into Now etc. The networks love the ide

The social TV check in space is kind of bizarre right now there's a ton of players Viggle, Miso, Zeebox, Shazam, Umami, Into Now etc. The networks love the idea but adoption rates seem pretty low, I'm expecting to see a lot of consolidation in this space. Zeebox probably has the best chance of success since its backed by Comcast/NBCU which controls a pretty large swatch of the networks available.