That's some amazing "growth hacking". > "It's not a con. It's an attempt to set up a new distinction in the world of academia - an attempt that failed," he is

That's some amazing "growth hacking". > "It's not a con. It's an attempt to set up a new distinction in the world of academia - an attempt that failed," he is reported as saying. It seems silly, but I guess that the only real difference between this and other "legitimate" prizes is that there was no big money behind this one.