I think the bigger gripe is due to lack of any visible innovation that should go with upgrades. I recall WinXP's selling point was the fastest boot time back th

I think the bigger gripe is due to lack of any visible innovation that should go with upgrades. I recall WinXP's selling point was the fastest boot time back then and a shiny interface to go with it. Vista couldn't deliver anything and ultimately people moved over to Win7 because the migration was painless. With Win8, all you see is a wrapper screen of Apps which they have pulled around Win7 underneath. The Windows key on the keyboard was always around but now it is going to be the one key most-in-use, all because they eliminated the start button (so no need to use your mouse to get going). If you have seen Joli cloud OS, you can tell that they did the same with Ubuntu a long time ago. They wrapped a Chrome browser over the base desktop OS, making it easy for average user to use Linux. But I don't think Jolicloud captured attention from anywhere. Microsoft on the other hand is a 800 pound gorilla and there is no doubt that in few years, we will all be asking Win7 users to get the hell out of their desktops.