4 ms·

How the HNews tech community helped us rethink our fashion startup

15 points by nav 14y ago

andrewcooke 14y ago
link (or link more clearly) to your main site from your blog! + update your shipping times in "how it works" if they have chaged.
- nav 14y ago
  Done. Thanks. www.seat14a.com
lifeisstillgood 14y ago
Its good to see this feedback - Show HN usually gets a good, constructive criticism from the HN community, and its done mostly I feel from a sense of supporting a fellow-traveller. However its nice that the results of that criticism get back to HN, it helps motivate for the next one.
rpsw 14y ago
Can I ask, why the opacity hover effect on the post? Personal I'd prefer just to have darker text and more vibrant image from the get-go rather than needing to hover to do so. Edit: I can see from the blog home this effect makes sense for post selection. Just feel it doesn't work well on the page of an individual post.
danso 14y ago
Couple of things: 1) Mixing your Tumblr with your blog is confusing. Yes, I know Tumblr is a blog, but you're using Tumblr in the "tumbly" way and so it's hard to tell which of the many photos represent your actual collection and which is just merely stuff that you've liked and re-blogged. It's fine to have a tumblr to represent the tastes of the brand, but I'm not sure it works here as your official blog space too. 2) I'm still not sure what the service is. The copy talks about working with an individual, local stylist, but there's only one example of an outfit (the Hauz Khas Hipster). Is there a different look/stylist for every customer? Or do we get variations of the HK Hipster? Or is the HK Hipster the only selection so far available? If not the latter, then it'd be helpful to have a page showing the various ensembles that your stylists have come up with.
- nav 14y ago
  1). Most of our posts are visual, so a grid theme made the most sense here. 2). The ensembles are volume based (magazine like), the curent volume is the HK Hipster (for right now our only volume) so the styling will be similar to what you see on the website. A user chooses a base ensemble and then they work with their stylist who then figures out the material, colors and sizing. Typically no 2 ensembles are the same. Hope that helps and thanks for your feedback.
  - danso 14y ago
    This helps but I think you really need to show more examples...I'm not the most style-focused person but I imagine most of your target audience is in the same predicament I am: I see the example you've posted, yet I cannot think of ways to better it...which is why I would be interested in the individual stylist in the first place. Even within the single-view that you have, there needs to be more detail. Cloesups of each piece, for example (the stone pendant necklace can't even be seen). I think the product page could be much more inviting with more attention to loving-detail over each piece of the ensemble.
- deleted 14y ago
  [deleted]
- jasbanwait 14y ago
  Under "About" on the tumblr blog, it states that "Occasionally we blog and add on location photography, but most content is not our own."
namdnay 14y ago
You should consider finding someone to do your copy, the grammar errors (e.g. "you're" vs "your") on the main site really spoil the style.
- nav 14y ago
  Noted. Thanks!
simonmales 14y ago
Leaning on a global community like HN and only shipping to the US and Canada? Come on.
- yen223 14y ago
  Joining the illustrious ranks of Spotify, Hulu, Netflix, Zappos and countless other great Internet companies. Yes, I am slightly bitter about this.
- nav 14y ago
  Currently on our form we are just taking US and Canada. But we are more than welcome to cater to international patrons (http://screencast.com/t/07dH4rgYS9kj http://screencast.com/t/07dH4rgYS9kj), if interested please shoot us an email at consulate@seat14a.com and a curator/stylist will directly reach out and take care of your order.

15 points by nav 14y ago

link (or link more clearly) to your main site from your blog! + update your shipping times in "how it works" if they have chaged.

nav 14y ago
Done. Thanks. www.seat14a.com

lifeisstillgood 14y ago

Its good to see this feedback - Show HN usually gets a good, constructive criticism from the HN community, and its done mostly I feel from a sense of supporting a fellow-traveller. However its nice that the results of that criticism get back to HN, it helps motivate for the next one.

rpsw 14y ago

Can I ask, why the opacity hover effect on the post? Personal I'd prefer just to have darker text and more vibrant image from the get-go rather than needing to hover to do so. Edit: I can see from the blog home this effect makes sense for post selection. Just feel it doesn't work well on the page of an individual post.

danso 14y ago

Couple of things: 1) Mixing your Tumblr with your blog is confusing. Yes, I know Tumblr is a blog, but you're using Tumblr in the "tumbly" way and so it's hard to tell which of the many photos represent your actual collection and which is just merely stuff that you've liked and re-blogged. It's fine to have a tumblr to represent the tastes of the brand, but I'm not sure it works here as your official blog space too. 2) I'm still not sure what the service is. The copy talks about working with an individual, local stylist, but there's only one example of an outfit (the Hauz Khas Hipster). Is there a different look/stylist for every customer? Or do we get variations of the HK Hipster? Or is the HK Hipster the only selection so far available? If not the latter, then it'd be helpful to have a page showing the various ensembles that your stylists have come up with.

nav 14y ago
1). Most of our posts are visual, so a grid theme made the most sense here. 2). The ensembles are volume based (magazine like), the curent volume is the HK Hipster (for right now our only volume) so the styling will be similar to what you see on the website. A user chooses a base ensemble and then they work with their stylist who then figures out the material, colors and sizing. Typically no 2 ensembles are the same. Hope that helps and thanks for your feedback.
- danso 14y ago
  This helps but I think you really need to show more examples...I'm not the most style-focused person but I imagine most of your target audience is in the same predicament I am: I see the example you've posted, yet I cannot think of ways to better it...which is why I would be interested in the individual stylist in the first place. Even within the single-view that you have, there needs to be more detail. Cloesups of each piece, for example (the stone pendant necklace can't even be seen). I think the product page could be much more inviting with more attention to loving-detail over each piece of the ensemble.
deleted 14y ago
[deleted]
jasbanwait 14y ago
Under "About" on the tumblr blog, it states that "Occasionally we blog and add on location photography, but most content is not our own."

namdnay 14y ago

You should consider finding someone to do your copy, the grammar errors (e.g. "you're" vs "your") on the main site really spoil the style.

nav 14y ago
Noted. Thanks!

simonmales 14y ago

Leaning on a global community like HN and only shipping to the US and Canada? Come on.

yen223 14y ago
Joining the illustrious ranks of Spotify, Hulu, Netflix, Zappos and countless other great Internet companies. Yes, I am slightly bitter about this.
nav 14y ago
Currently on our form we are just taking US and Canada. But we are more than welcome to cater to international patrons (http://screencast.com/t/07dH4rgYS9kj http://screencast.com/t/07dH4rgYS9kj), if interested please shoot us an email at consulate@seat14a.com and a curator/stylist will directly reach out and take care of your order.