This blog goes back to the complicated issue of people who don't understand software needing to buy software. The part that this analogy misses is that a $400k

This blog goes back to the complicated issue of people who don't understand software needing to buy software. The part that this analogy misses is that a $400k app is not necessarily going to be better than the $4k one, or even very different. The interplay between costs, quality, tradeoffs, choices, project management, etc is way too complicated for someone without some experience in the process to "get." "Websites" were the first piece of bespoke "software" that every company needed. The "how much does a website cost" was a question that "websites-for-companies" people still don't really know how to answer. Clients are still bewildered by quotes orders of magnitude appart. I wonder if the intelligence level here is growing though. An experienced business owner (say, a 15 year veteran) by this stage will probably have paid for (or at least been involved in) a handful of such projects.