There is a clear framework for existing mobile platforms, but IMO the whole process is WAY more frictionless with the web (FFos) side. >download Android SDK in

There is a clear framework for existing mobile platforms, but IMO the whole process is WAY more frictionless with the web (FFos) side. >download Android SDK installer, install eclipse plugins, install eclipse, install current SDK, create new device for emulator, create new project.. It is easy to forget once you have done it, but that is a pretty daunting process for a newcomer. In reality the web side will evolve, starting with editing some existing files in notepad-- much lower barrier to entry. Not to mention that they will have the established webdev community to draw on.