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Advertisers ignored it because MS decided to turn it into opt-in instead of opt-out, and advertisers very much hate opt-in. They'd much rather require the most
by LocalH 5mo ago
Advertisers ignored it because MS decided to turn it into opt-in instead of opt-out, and advertisers very much hate opt-in. They'd much rather require the most permissive defaults, and put every barrier they can in front of opting out.
- mmooss 5mo agoUsers usually don't know about or change settings, so opt-out often means little. What portion of users knows about DNT? 1% 0.1% Microsoft knows that; they rendered DNT meaningless: https://news.ycombinator.com/item?id=47990485 https://news.ycombinator.com/item?id=47990485