Familiarity breeds contempt. If business owners are your target, you'll quickly see the negative patterns. But same can be said about any target audience/person

Familiarity breeds contempt. If business owners are your target, you'll quickly see the negative patterns. But same can be said about any target audience/persona. I'd be interested if the author ever focused their efforts on a broad consumer archetype. Or worked in retail like a grocery store. Every segment has a type that will spoil the bunch of you let them.