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That was my first thought. How did they go all screen if they ran the study groups?
by aurareturn 6mo ago
That was my first thought. How did they go all screen if they ran the study groups?
- Spooky23 6mo agoYou don’t know what the group was presented and how. Remember you have the stupid stuff that Tesla pushed hard during the peak Elon reality distortion field time. I regularly are in a Toyota, BMW and Honda, and all of these have well thought out touch/knob implementations.
- ryandrake 6mo agoIt's pretty straightforward to structure and conduct a focus group to give you the feedback that you want to hear. If the money guys told you "touchscreens save us 1% on the BOM, make it happen," then you could design your demos and question wording to ensure that your report said "customers love this shit."
- Spooky23 6mo agoOh totally. I’m just saying when this stuff was at its peak, everyone was excited about the future bullshit. I remember my father in law was legit excited about it, until he drove his new car for a few weeks!