Strategy: 1. Somebody has an idea that might be good. 2. Do something stupid. Give it the same name as #1. 3. When #2 fails because it was stupid, say that #

Strategy: 1. Somebody has an idea that might be good. 2. Do something stupid. Give it the same name as #1. 3. When #2 fails because it was stupid, say that #1 is now a failure. 4. Continue doing #2, because if you don't try any new ideas, the status quo is what you get.