consider this analogy: a new nightclub opens up in your neighbourhood. now there are lots of popular nightclubs in the city, so it's pretty hard for a new one t

consider this analogy: a new nightclub opens up in your neighbourhood. now there are lots of popular nightclubs in the city, so it's pretty hard for a new one to establish itself. therefore they go after the "local" market, have a relaxed dress code, don't overcharge too terribly much for drinks, and play atypical music. this works, they start becoming popular. now they're the new place to see and be seen. all of a sudden, there's one line for celebrities and another line for everyone else. dress codes have become a lot stricter, to "keep up the club's image". drink prices go up sharply. there's a new dj, who plays music the old clientele don't care for all that much, but which appeals to the new, trendy crowd. of course, the nightclub is a business, and are just maximising their profits along good old-fashioned lines of supply and demand, and as an early patron you had no formal relationship with it, but it is far from unreasonable to feel disgruntled nonetheless.