"If you're anything like me, it's easy to assume everyone lives in a world where $10 for Spotify is a pretty big deal. My friends moan about that price for unli

"If you're anything like me, it's easy to assume everyone lives in a world where $10 for Spotify is a pretty big deal. My friends moan about that price for unlimited music. $200 a month seems huge to me for anything I'd buy. It's only recently I've fully started to appreciate just how much money enterprise clients willing drop on "simple" products that meet their needs." For businesses those SaaS services are a core need. Leisure services like spotify are the wrong thing to compare prices to. Think about how much of your budget you spend on housing, food, transportation. $200 / month is peanuts for those kinds of things. That gives a better idea about what businesses are willing to spend on software they need for their core activities.