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I fully reject the whole “the website isn’t art”, “the website isn’t about you”. That fees so myopic. A website is part of developing a brand identity. It is ab
by dgellow 6mo ago
I fully reject the whole “the website isn’t art”, “the website isn’t about you”. That fees so myopic. A website is part of developing a brand identity. It is about expressing your values, while also providing information/a service (assuming we talk about companies). Art is about communicating feelings, emotions, a message, there is a clear overlap with a brand identity here
- xondono 6mo agoBut that isn’t the point at all. For most businesses, you’re not the target audience of your website, your potential customers are.
- dgellow 6mo agoYes. That’s the point. You’re in a conversation with your customers, their website interactions is your opportunity to develop your identity/brand. The way you yourself (assuming you’re the founder for example) feel about it does matter quite a lot
- satvikpendem 6mo agoThis is how your company goes broke. There was a company, Amie, that had this [0] as their landing page initially, without the /art path. Guess what, visitors didn't convert, and then the company redid their landing page [1] to actually explain and convert customers. They literally host their prior landing page as "art" because it was so terrible at acquiring customers. [0] https://amie.so/art https://amie.so/art [1] https://amie.so https://amie.so
- whstl 6mo agoThey had a "normal" page before the art one for the longest time according to my memory but confirmed by web archive. Also: the current website is for a different product altogether. They pivoted. Attributing low conversion rate to the style of the page isn't really fair when it was apparently a last attempt at attracting customers for an idea that was eventually abandoned.
- hughw 6mo agoAgree. Show people your vision. Make them understand it the way you see it. Otherwise you're publishing the same ineffective pablum we see everywhere.
- willchis 6mo agoExactly! This whole sentiment reminds me of the Jobs quote "people don't know what they want until you show it to them".
- deleted 6mo ago[deleted]
- jeffhwang 6mo agoAgreed. As someone who has been in charge of business websites of for both Mag7 websites and for Silicon Valley startups, there can be a productive disagreement about what exactly user needs are. As well as how to balance business conversion / sales metrics vs the larger ability to communicate brand identity. Meanwhile, my personal website pretty much only serves my own idiosyncratic interests!