I'm sure their political consultants are watching very closely how this gets picked up in the social media, particularly by those who are identified as thought

I'm sure their political consultants are watching very closely how this gets picked up in the social media, particularly by those who are identified as thought leaders. Seriously, a tweet like "Wow maybe the Republicans aren't so corrupt and stupid after all [link] please RT" could make a noiceable difference in the behavior of Lamar Smith and his ilk.