A lot of famous people are on Twitter and some have rather large followings. Many interact with their fans daily (rather than just pushing out announcements). I

A lot of famous people are on Twitter and some have rather large followings. Many interact with their fans daily (rather than just pushing out announcements). I thought that this was one of the big draws that brought more average people to the platform. Not only this, but with respect to news media outlets, a number of their reporters/talking heads have active Twitter accounts. Also, just because Hollywood can benefit from Twitter doesn't mean that they are going to show up at their door begging for a deal.