"Once you get a lead, if it takes even a single phone call to close them, you’re no longer doing self-service and Customer Acquisition Costs vs. Self-Service pr

"Once you get a lead, if it takes even a single phone call to close them, you’re no longer doing self-service and Customer Acquisition Costs vs. Self-Service pricing is going to kill you. If you’re not doing that phone call and you’re also not closing those deals, you need to figure out of if you can solve the problem through conversion optimization or if you really do need to be speaking with customers in order to close them. " Wow, can you bold this? Touchless sale/conversion = win. David Skok talks about it brilliantly and has an eagle eye on these metrics when evaluating his SaaS investments - http://www.forentrepreneurs.com/business-models/the-touchless-conversion/ http://www.forentrepreneurs.com/business-models/the-touchles... No one really talks about backing into pricing based on LTV/CAC ratio (affected by for example measurable inbound marketing or cpc/cpm costs). Pay back period (ideally CAC < a year) is also a factor. http://www.forentrepreneurs.com/saas-metrics/ http://www.forentrepreneurs.com/saas-metrics/