"What is post-pivot Twitter supposed to look like? The best way to consume “news and information”. Important content is mostly created by media companies, whet

"What is post-pivot Twitter supposed to look like? The best way to consume “news and information”. Important content is mostly created by media companies, whether they are blogs, television, radio or movies. The main reason that “normal users” would write messages is as a backchannel to discuss media events such as the Olympics, Election Coverage, or a new television show. “Normal user” tweets are something akin to Facebook comments. Even though this backchannel exists, it’s not expected that brands and celebrities are supposed to pay much attention to everything that is said. Chernin himself hasn’t replied to the numerous replies he received." That's funny because that's how I used Twitter from the beginning (5 years ago).