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I love when you get things like "unsubscribing costs U.S. retailers about $5.8 billion per year. So if you stopped people unsubscribing $5.8 billion more would
by davidjgraph 14y ago
I love when you get things like "unsubscribing costs U.S. retailers about $5.8 billion per year.
So if you stopped people unsubscribing $5.8 billion more would be spent on retail? No, people have, roughly, a fixed amount to spend, stopping them unsubscribing isn't going to give them more money.
If that figure were true, 5.8 bil less would be spent in other areas. But let's face it, this figure is pulled from someone's arse.
OK, there's a bubble of apps claiming to do this at the moment, but the marketing just gets more and more cheesy. And if we find it cheesy, are we going to trust these folks with our marketing?
- davidjgraph 14y agoThe silly thing is here, having looked at their app, it's looks reasonably good, given its age. The presentation tells us "First impressions matter." Looks like decent tech, let by some awful marketing. Now if only that had been done on purpose to prove a point...
- squarecat 14y agoYou mean the awful marketing that led you to the product? That awful marketing? Is that the awful marketing you're referring to? I just want to clarify that the awful marketing you are speaking of is the one that caused you to look at the product...
- 001sky 14y agoall publicity is good publicity ..except for when its not.
- kstenerud 14y agoYes. The awful marketing that throws around obviously bogus numbers, leading me to wonder what else they'd do in a slipshod manner. So yeah, I looked at the page. Congrats and all that.
- pospischil 14y agoOP here -- the numbers are in no way bogus, all sourcing information and methodologies are listed on the page itself (see the bottom left * on each 'slide'). Would love to understand what gave you that impression, as we work hard to build content like this, and hate to see it shrugged off.
- mattmanser 14y agounsubscribing costs U.S. retailers about $5.8 billion per year Utter nonsense. /end thread
- pacaro 14y agoThe telling part is that they say... "Custora's research shows that stores on average lose roughly 1.75% of revenue every year due to unsubscribes." This is remarkably similar (in amount) to loss through shrinkage at bricks and mortar stores, which is estimated at 1.7% (according to one source I bothered to find) [1] - but while retailers take steps to reduce shrinkage, there is a cost/benefit balance in play and a certain amount is inevitable, maybe the same is true of unsubscribe I'm more curious about how that 1.75% compares from other sources of lost revenue; how does it compare to the cost of processing returns, or fraud, or just basic transaction costs, &c? Maybe it's significant, maybe it's noise, but without anything to compare it to, who knows [1] http://www.jrrobertssecurity.com/security-news/security-crime-news0024.htm http://www.jrrobertssecurity.com/security-news/security-crim...
- rhizome 14y agoMaybe it's retconning loss figures to a model they already have. If they can fit online expectations to meatspace loss figures, then they don't have to change their models.
- squarecat 14y agoHopefully, the hyperbole communicated the intent of a good-natured ribbing...
- aes256 14y ago> So if you stopped people unsubscribing $5.8 billion more would be spent on retail? No, people have, roughly, a fixed amount to spend, stopping them unsubscribing isn't going to give them more money. Yep. One retailer's loss is another retailer's gain.
- vehementi 14y agoThis just in! Unsubscribing generates $5.8 billion in sales for businesses other than those that got unsubscribed!
- rhizome 14y agoThe cheesiness is a sing of (impending) market saturation. The race to the bottom is a facet of competition.
- tlrobinson 14y agoSounds a bit like how Hollywood/recording industry equates piracy with theft.