Every single discussion around UI is now laden with "this isn't 100% optimized for user interaction" like there's some rulebook dictating exactly what you have

Every single discussion around UI is now laden with "this isn't 100% optimized for user interaction" like there's some rulebook dictating exactly what you have to do for your website to be useable. There's benefits to this, but the main con is that now everyone wants everything to look the same and the fun of the internet disappeared. Everything's a product, nothing's an experience.