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I think Kickstarter's innovation is in building a brand that people/press know and trust, their design of forcing time constraints, and the ability to add deman

by wsul 14y ago

I think Kickstarter's innovation is in building a brand that people/press know and trust, their design of forcing time constraints, and the ability to add demand for an offering. My money is that they continue amping up social features to allow more gamified sharing and the like which will only increase the attractiveness of their proposition.

intended 14y ago
Heh if I could, I would be shorting kick starter stock. This is like the sales pitches pre-real estate collapse. "The markets have steadily risen at 5-10% so its safe to take a 4.5-8% variable interest mortgage!" Then things go wrong. I lose my bet if KS can dodge a hit to their reputation, by ensuring that their system doesn't get gamed or become a target for cons. Edit: Incidentally the reason VCs and others don't invest in some ideas is because of ticket size of the initial investment and final ability to knock it out of the park. (the 9 in 10 fail, but the 10th is Google rule) So VCs are never going to be worried about losing out on KS projects except very rarely. On the other hand, I know that I can create a sales pitch for a vapor ware product which sounds good enough to at least get some funding, and use that to create more believable KS pitches. Speculation of course - I assume that this is something KS has worked on.