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Sponty has been in closed beta since the fall. We were at the MIT TechFair last week. Here are some of the pitches we used at the Sponty table (we also had choc

by marram 18y ago

Sponty has been in closed beta since the fall. We were at the MIT TechFair last week. Here are some of the pitches we used at the Sponty table (we also had chocolates!): "Hi, we're Sponty and we want you to be hangoutable. You should see your friends more". "Unlike other social networks that want you to sit in front of the computer to look at photos and comment on rants, we're trying to use the internets to get you off the internets so that you can see your friends more. You know, the old fashioned way where you sit with them and gossip over dinner. That way you'll actually be in those photos" "We're different. Social networks want you to sit in front of the computer all day. We think that's wrong. You should be spending face time with friends." "We sure are all busy. But we all have to eat at some point. It is more fun to eat dinner with friends". Your feedback is greatly appreciated.

lionhearted 18y ago
How I'd refine those pitches: Look to identify the problem to the consumer, and answer how do it better. Compare the following - "Hi, we're New York Pizza, and we want you to be satiated. You should eat good food." to... "Man, you ever get hungry and you're not sure exactly what would hit the spot? We're New York Pizza - we make good pizza, at a good price, 24 hours, that always hits the spot." I'd kill the word "social network" from your pitch - people roll their eyes when they hear "another social network" - there's got to be ten million would-be social networks online now. Pitch yourself as the first, and only "..." that's completely unavailable on the market. Don't try to carve into someone's "social network space" - I'm at my friend's house right now. He has Facebook and Myspace and checks both of them. He has a dead Friendster account. He won't use another social network... but he DOES use Evite, because that scratches a different itch. Something like - "It's easy to get lost online, and miss out what really matters - like eating good meals with good people. I founded Sponty because I remember back when it was simple and easy to get pizza with your friends, and you'd get together with people you cared about to watch a favorite TV show now and then. We're drowning in info with Myspace, Facebook, Friendster, and a million other tech things that keep us apart from our friends and zombies in front of the screen. Sponty makes it easy to meet up and hang out with your friends, and do what really matters in life. Join as at Sponty and get back to the days of great times, with great people, with no hassle. It's easy to join - all you need is a Google account - and you'll be using Sponty like a pro within 10 minutes. Just don't feel too bad that you'll be away from Facebook doing cool things!"

by marram 18y ago

lionhearted 18y ago

How I'd refine those pitches: Look to identify the problem to the consumer, and answer how do it better. Compare the following - "Hi, we're New York Pizza, and we want you to be satiated. You should eat good food." to... "Man, you ever get hungry and you're not sure exactly what would hit the spot? We're New York Pizza - we make good pizza, at a good price, 24 hours, that always hits the spot." I'd kill the word "social network" from your pitch - people roll their eyes when they hear "another social network" - there's got to be ten million would-be social networks online now. Pitch yourself as the first, and only "..." that's completely unavailable on the market. Don't try to carve into someone's "social network space" - I'm at my friend's house right now. He has Facebook and Myspace and checks both of them. He has a dead Friendster account. He won't use another social network... but he DOES use Evite, because that scratches a different itch. Something like - "It's easy to get lost online, and miss out what really matters - like eating good meals with good people. I founded Sponty because I remember back when it was simple and easy to get pizza with your friends, and you'd get together with people you cared about to watch a favorite TV show now and then. We're drowning in info with Myspace, Facebook, Friendster, and a million other tech things that keep us apart from our friends and zombies in front of the screen. Sponty makes it easy to meet up and hang out with your friends, and do what really matters in life. Join as at Sponty and get back to the days of great times, with great people, with no hassle. It's easy to join - all you need is a Google account - and you'll be using Sponty like a pro within 10 minutes. Just don't feel too bad that you'll be away from Facebook doing cool things!"