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You can’t convince (almost all) consumers to spend money on something that they do not want.
by ndisn 5mo ago
You can’t convince (almost all) consumers to spend money on something that they do not want.
- post-it 5mo agoOf course you can. And for the rest, you just discontinue the product they want so they have no choice.
- tyre 5mo agoYou can, but it’s easier to convince them to want something that they don’t need or is actively harmful.
- adrianN 5mo agoYou can make them want things. Ad money is what powers some of the most successful companies.
- iso1631 5mo agoThat's the entire point of the trillion dollar advertising industry
- sneak 5mo agoCar insurance. Low flow showerheads. Fuel-inefficient vehicles. Electric dryers. Electric stoves. Appliances that don’t last. Lawn care. Taxes. Social Security. The list is gigantic. Your claim could not be more false.
- traderj0e 5mo agoPeople want car insurance because it's a law, low-flow showerheads if water is expensive, and electric appliances if gas is expensive or outlawed. And some want fuel-inefficient vehicles because they like them and gasoline isn't very expensive, while plenty of other people opt for MPG.