s/salesperson/CFO/ This was such a poor, inapplicable word choice that weakened their argument. Regardless of former or current roles, actions and attitudes mat

s/salesperson/CFO/ This was such a poor, inapplicable word choice that weakened their argument. Regardless of former or current roles, actions and attitudes matter. The core problem is TC snatched failure from the jaws of victory by optimizing for the wrong priorities: extreme profiteering over cool (as cool as the past), durable, reliable, desirable products with "souls" and leading innovation into new or under-developed categories. TC was never able to confidently lead into new territory like SJ. That's what Apple is desperately missing.