> the “nouns and verbs” of a product Insightful, to think of a product and its interface as a "language" that the user learns. Some products give you a small a

> the “nouns and verbs” of a product Insightful, to think of a product and its interface as a "language" that the user learns. Some products give you a small and powerful vocabulary, where just a few words can accomplish a lot. Other products are like a badly designed language that lacks coherence and ease of use, where tasks that should be simple require many words, or some words don't fit together well with others.