How is this a gamification of war? Reading a blog is not war. Social media is not war. Getting a virtual badge for reading a blog has nothing to do with the mor

How is this a gamification of war? Reading a blog is not war. Social media is not war. Getting a virtual badge for reading a blog has nothing to do with the morals of war. Does the author realise that people get real badges in war for ... you know ... killing other people! Not for retweeting some 140 character long message. Propaganda is nothing new and propaganda was always quick to adopt to new media. Get over yourself...