> When you're a business and want something reliable, picking the most popular provider is usually a strategy that works decently well. For offline goods, def

> When you're a business and want something reliable, picking the most popular provider is usually a strategy that works decently well. For offline goods, definitely. For digital services, 10+ years ago, definitely. For digital services, in 2026, it's a bad strategy even if you're a business and want something reliable.