we're already there. When apple announced the iphone, the price of software went from can-make-a-profit-$39.99 on a PC to $4.99 and then $0.99 for a phone app.

we're already there. When apple announced the iphone, the price of software went from can-make-a-profit-$39.99 on a PC to $4.99 and then $0.99 for a phone app. Which became "that's too expensive" at some point, and then reset to free.