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The paper says that influencer marketing was new in Gymshark's case. It doesn't claim that this works repeatedly. Was it lightning in a bottle, i.e. Gymshark go
by cwnyth 5mo ago
The paper says that influencer marketing was new in Gymshark's case. It doesn't claim that this works repeatedly. Was it lightning in a bottle, i.e. Gymshark got lucky because it was early, or is it a consistently smart strategy?
- dotcoma 5mo agoAlso, influencer advertising is a different beast, it's not standard advertising. More like PR or testimonials.
- satvikpendem 5mo agoIt is repeatable to some extent, again, if you know what you're doing. There are guides online. https://youtu.be/7JtttjbTRAQ https://youtu.be/7JtttjbTRAQ https://www.demandcurve.com/growth/run-ads https://www.demandcurve.com/growth/run-ads