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The metric for perfect is -Does it drive more people to the app -Does it maximize time spent on the site -etc Your idea of perfect is very different than the

• justinclift 6mo ago
  > Does it maximize time spent on the site That one in particular is super dangerous. It can incorrectly lead to a process that used to be a 5 second thing suddenly becoming a back and forth 2 hour nightmare, because the metrics show "user spends more time on site". Though in reality it turned the user from a happy user into a frustrated one whose likely to exit the platform. Oh, GitHub is probably using a variant of this metric... :)