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The fact that they have online ads does not mean that they became big because of them. That's that the original claim was.
by cwnyth 5mo ago
The fact that they have online ads does not mean that they became big because of them. That's that the original claim was.
- satvikpendem 5mo agoSure, but in this case they did, they are well known case studies in the world of direct to consumer marketing. (PDF warning) https://www.researchgate.net/profile/Thomas-Arsenis-2/publication/346447134_Marketing_with_Influencers_on_Instagram_-The_case_of_Gymshark_International_Journal_of_Academic_Management_Science_Research_IJAMSR/links/5fc2a992458515b797841dd7/Marketing-with-Influencers-on-Instagram-The-case-of-Gymshark-International-Journal-of-Academic-Management-Science-Research-IJAMSR.pdf https://www.researchgate.net/profile/Thomas-Arsenis-2/public...
- cwnyth 5mo agoThe paper says that influencer marketing was new in Gymshark's case. It doesn't claim that this works repeatedly. Was it lightning in a bottle, i.e. Gymshark got lucky because it was early, or is it a consistently smart strategy?
- dotcoma 5mo agoAlso, influencer advertising is a different beast, it's not standard advertising. More like PR or testimonials.
- satvikpendem 5mo agoIt is repeatable to some extent, again, if you know what you're doing. There are guides online. https://youtu.be/7JtttjbTRAQ https://youtu.be/7JtttjbTRAQ https://www.demandcurve.com/growth/run-ads https://www.demandcurve.com/growth/run-ads