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I second your request. I don't live in the US. I am familiar with Warby Parker and, to a lesser extent, with Gymshark and Liquid Death, but it needs to be prov
by dotcoma 5mo ago
I second your request.
I don't live in the US. I am familiar with Warby Parker and, to a lesser extent, with Gymshark and Liquid Death, but it needs to be proven that they became well known thanks to online advertising.
I have no idea who/what Casper and Olipop are, to be honest.
- satvikpendem 5mo agoHow can one "prove" it? I don't have access to their ad account, only what the founders and executives say publicly. Gymshark for example grew with influencer marketing on Instagram and TikTok and then having their own ads and media on said platforms. These companies are all well known case studies and have many sources online with a simple search. https://www.researchgate.net/profile/Thomas-Arsenis-2/publication/346447134_Marketing_with_Influencers_on_Instagram_-The_case_of_Gymshark_International_Journal_of_Academic_Management_Science_Research_IJAMSR/links/5fc2a992458515b797841dd7/Marketing-with-Influencers-on-Instagram-The-case-of-Gymshark-International-Journal-of-Academic-Management-Science-Research-IJAMSR.pdf https://www.researchgate.net/profile/Thomas-Arsenis-2/public...