3 ms·

It is trivial to find them online, just search the company name and then "ads". I assume you don't go on TikTok or Instagram or if you do you aren't part of the

It is trivial to find them online, just search the company name and then "ads". I assume you don't go on TikTok or Instagram or if you do you aren't part of the target market to be served these ads. https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=US&is_targeted_country=false&media_type=all&search_type=page&sort_data[mode]=total_impressions&sort_data[direction]=desc&view_all_page_id=129669023798560 https://www.facebook.com/ads/library/?active_status=all&ad_t... https://adlibrary.com/brands/gymshark https://adlibrary.com/brands/gymshark

dotcoma 6mo ago
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cwnyth 6mo ago
The fact that they have online ads does not mean that they became big because of them. That's that the original claim was.
- satvikpendem 6mo ago
  Sure, but in this case they did, they are well known case studies in the world of direct to consumer marketing. (PDF warning) https://www.researchgate.net/profile/Thomas-Arsenis-2/publication/346447134_Marketing_with_Influencers_on_Instagram_-The_case_of_Gymshark_International_Journal_of_Academic_Management_Science_Research_IJAMSR/links/5fc2a992458515b797841dd7/Marketing-with-Influencers-on-Instagram-The-case-of-Gymshark-International-Journal-of-Academic-Management-Science-Research-IJAMSR.pdf https://www.researchgate.net/profile/Thomas-Arsenis-2/public...
  - cwnyth 6mo ago
    The paper says that influencer marketing was new in Gymshark's case. It doesn't claim that this works repeatedly. Was it lightning in a bottle, i.e. Gymshark got lucky because it was early, or is it a consistently smart strategy?
    - dotcoma 6mo ago
      Also, influencer advertising is a different beast, it's not standard advertising. More like PR or testimonials.
    - satvikpendem 6mo ago
      It is repeatable to some extent, again, if you know what you're doing. There are guides online. https://youtu.be/7JtttjbTRAQ https://youtu.be/7JtttjbTRAQ https://www.demandcurve.com/growth/run-ads https://www.demandcurve.com/growth/run-ads

dotcoma 6mo ago

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cwnyth 6mo ago

The fact that they have online ads does not mean that they became big because of them. That's that the original claim was.

satvikpendem 6mo ago
Sure, but in this case they did, they are well known case studies in the world of direct to consumer marketing. (PDF warning) https://www.researchgate.net/profile/Thomas-Arsenis-2/publication/346447134_Marketing_with_Influencers_on_Instagram_-The_case_of_Gymshark_International_Journal_of_Academic_Management_Science_Research_IJAMSR/links/5fc2a992458515b797841dd7/Marketing-with-Influencers-on-Instagram-The-case-of-Gymshark-International-Journal-of-Academic-Management-Science-Research-IJAMSR.pdf https://www.researchgate.net/profile/Thomas-Arsenis-2/public...
- cwnyth 6mo ago
  The paper says that influencer marketing was new in Gymshark's case. It doesn't claim that this works repeatedly. Was it lightning in a bottle, i.e. Gymshark got lucky because it was early, or is it a consistently smart strategy?
  - dotcoma 6mo ago
    Also, influencer advertising is a different beast, it's not standard advertising. More like PR or testimonials.
  - satvikpendem 6mo ago
    It is repeatable to some extent, again, if you know what you're doing. There are guides online. https://youtu.be/7JtttjbTRAQ https://youtu.be/7JtttjbTRAQ https://www.demandcurve.com/growth/run-ads https://www.demandcurve.com/growth/run-ads