3 ms·

I've never seen an internet ad for any of these. I saw a physical ad for Casper once. I think it's safe to ask for a citation for this claim.

• satvikpendem 5mo ago
  It is trivial to find them online, just search the company name and then "ads". I assume you don't go on TikTok or Instagram or if you do you aren't part of the target market to be served these ads. https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=US&is_targeted_country=false&media_type=all&search_type=page&sort_data[mode]=total_impressions&sort_data[direction]=desc&view_all_page_id=129669023798560 https://www.facebook.com/ads/library/?active_status=all&ad_t... https://adlibrary.com/brands/gymshark https://adlibrary.com/brands/gymshark
  • dotcoma 5mo ago
    [dead]
  • cwnyth 5mo ago
    The fact that they have online ads does not mean that they became big because of them. That's that the original claim was.
    • satvikpendem 5mo ago
      Sure, but in this case they did, they are well known case studies in the world of direct to consumer marketing. (PDF warning) https://www.researchgate.net/profile/Thomas-Arsenis-2/publication/346447134_Marketing_with_Influencers_on_Instagram_-The_case_of_Gymshark_International_Journal_of_Academic_Management_Science_Research_IJAMSR/links/5fc2a992458515b797841dd7/Marketing-with-Influencers-on-Instagram-The-case-of-Gymshark-International-Journal-of-Academic-Management-Science-Research-IJAMSR.pdf https://www.researchgate.net/profile/Thomas-Arsenis-2/public...
      • cwnyth 5mo ago
        The paper says that influencer marketing was new in Gymshark's case. It doesn't claim that this works repeatedly. Was it lightning in a bottle, i.e. Gymshark got lucky because it was early, or is it a consistently smart strategy?
        • dotcoma 5mo ago
          Also, influencer advertising is a different beast, it's not standard advertising. More like PR or testimonials.
        • satvikpendem 5mo ago
          It is repeatable to some extent, again, if you know what you're doing. There are guides online. https://youtu.be/7JtttjbTRAQ https://youtu.be/7JtttjbTRAQ https://www.demandcurve.com/growth/run-ads https://www.demandcurve.com/growth/run-ads
• dotcoma 5mo ago
  I second your request. I don't live in the US. I am familiar with Warby Parker and, to a lesser extent, with Gymshark and Liquid Death, but it needs to be proven that they became well known thanks to online advertising. I have no idea who/what Casper and Olipop are, to be honest.
  • satvikpendem 5mo ago
    How can one "prove" it? I don't have access to their ad account, only what the founders and executives say publicly. Gymshark for example grew with influencer marketing on Instagram and TikTok and then having their own ads and media on said platforms. These companies are all well known case studies and have many sources online with a simple search. https://www.researchgate.net/profile/Thomas-Arsenis-2/publication/346447134_Marketing_with_Influencers_on_Instagram_-The_case_of_Gymshark_International_Journal_of_Academic_Management_Science_Research_IJAMSR/links/5fc2a992458515b797841dd7/Marketing-with-Influencers-on-Instagram-The-case-of-Gymshark-International-Journal-of-Academic-Management-Science-Research-IJAMSR.pdf https://www.researchgate.net/profile/Thomas-Arsenis-2/public...