As soon as they insisted that one's likes be(come) public, I decided that that was the end of that (for me, at least). Remember: Likes (or whatever they used

As soon as they insisted that one's likes be(come) public, I decided that that was the end of that (for me, at least). Remember: Likes (or whatever they used to be called back then, e.g. items listed on your profile) used to be content you could restrict to your friends. Pointers for them to stuff you found cool and interesting. Then FB assigned them to the "forced to be public" part of your profile. Now, eventually, they've become primarily a vehicle for 1) Gaming people to participate (self-serving contests), in order to 2) Spam their graph. Likes no longer represent user-generated content.