That escape plan was my entire motivation. When I first started using QuickBooks I did a data export and it seemed like maybe it had everything. After a year wi

That escape plan was my entire motivation. When I first started using QuickBooks I did a data export and it seemed like maybe it had everything. After a year with a disastrous UI change, spammy ads everywhere throughout the UI and by email for a product a pay a ton of money, I started to investigate alternatives and realized that QuickBooks export missed most of the work I had been putting into my books (receipts, invoices, and reconciliation). And once I knew that I couldn't use it as a primary data store anymore. Now that I control my data, all forms of transformation are almost trivial, as you say!