> if… consumers paid the higher price It’s not binary. Some customers were willing and some weren’t. Even if the company was able to keep selling the item prof

> if… consumers paid the higher price It’s not binary. Some customers were willing and some weren’t. Even if the company was able to keep selling the item profitably, it may have reduced its total profits at the higher price point (fewer sales) and would gladly revert once the tariff is gone.