Came here to say something similar. Adults are just as hooked to their addiction feeds as kids. These are uber-personalized feeds optimized to keep you scroll

Came here to say something similar. Adults are just as hooked to their addiction feeds as kids. These are uber-personalized feeds optimized to keep you scrolling to the next item (story / video / post) so companies can show more ads. "Social media" is a textbook example of a euphemism. We should be calling this what it is: "addiction feeds".