Nikon and Ricoh/Pentax use Sony sensors for their cameras. Sony makes more money when you buy their Alpha A99 camera body, but they still make a bunch of money

Nikon and Ricoh/Pentax use Sony sensors for their cameras. Sony makes more money when you buy their Alpha A99 camera body, but they still make a bunch of money when you buy a Nikon D600. When business is booming for Nikon, business is booming for Sony. It seems to me that what was lost in this article is that Sony makes a great deal of its money outside of consumer channels. They also lose a great deal of money there and in their crazy financial/insurance schemes (which were mentioned briefly). I am not really knowledgeable enough to comment further there, but then again it doesn't seem like this author was knowledgeable enough to write the article they were attempting to write.