I can understand a "deeper bond with the product." This is just blandly glazing a CEO. "Cook has transformed Apple in his own image. The company is much more

I can understand a "deeper bond with the product." This is just blandly glazing a CEO. "Cook has transformed Apple in his own image. The company is much more predictable now than it ever was, or could have been, under Jobs." Not precisely what I would call "praise."